Search Engine Optimisation is really important as it’s goal is to provide a strong foundation for a website with a clean, effective user experience that is easily discoverable in search engines like Google and Bing.
Customers know what they want and if they are unable to find it, it could cause a problem. Brands and companies must be visible in the places people need them for a worthy connection to be made. SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.
Even if a site that doesn’t have a boatload of intense SEO recommendations implemented, will improve from basic SEO practices being employed on an honest website with a decent user experience.