User experience (UX)

Nowadays, websites and web applications have become more complex as technologies and methodologies advance. Regardless of how much has changed a website, the success hinges on just one thing: how users perceive it.

These are the questions that run through the minds of visitors as they interact with our product.

• “Does this website give value?” 
• “Is it easy to use?”
• “Is it pleasant to use?”

Essentially User Experience design attempts to make the users answer “Yes” to all of those questions.

User Experience often referred to as “UX” is the overall experience of a person using for example: a website, a computer application. In modern contexts, is generally stands for by some form of human-computer interaction (HCI).

Those who work on UX are called UX designers study and evaluate how users about a system, looking at things such us ease of use, perception of the value of the system, utility, efficiency in performing tasks. UX designers also look at sub-systems and processes within a system. For example they might study the checkout process of an e-commerce website and check if the checkout process is easy and pleasant for the user. Another example is that they might be studying components of the sub-system such as how efficient is the experience of users filling out input fields in a Web Form.

The User Experience (UX) of a product is vital it’s success or failure. That is defined on purely commercial terms.

• 95% of website visitors leave before making a purchase
• 83% will leave a website due to poor user experience

As a result spending just 10% of budget on UX can improve conversion by 83%.