Why your business needs a website?
Nowadays we live in an increasingly digital world which means if your company or organisation is not online, it is invisible to people. Your business needs to get online. A website is the best and fastest way to do that, a website is your number one marketing assets. It doesn’t have to be fancy and expensive, but it needs to exist and it needs to be able to be found by search engines like Google and Bing. In this article we are going to talk about the advantages of building a website and why is so important for your business growth.
Firstly, one of the main reasons you should have a website for your business is to increase your organisation’s credibility. The chances are that there are other providers offering a similar service to yours. One way to stand out of the crowd is by building a website with a modern design and communicates clearly with your customers. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.
You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location. This works particularly well if your brand is closely tied to the “feel” of your location. Moreover, displaying your best reviews and/or testimonials on your website is a great way to establish social proof.
If your competitors aren’t online yet, they probably will be soon. Establish yourself as a leader in your field by building a high-quality website first. If your competitors are online, you have a different kind of opportunity: you can build a website that’s completely different from your competitors’ sites, showing potential customers what makes your company stand apart.
Another important thing is that you can showcase your brand through your website. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you.
Probably one of the most important reasons to have a website is because you want to increase your leads. So if people are able to find you online and are interested in your product or service and want to know more, they’ll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales.
Many businesses get a lot of calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.
Since your website is on 24/7, it’s easy to post updates and announcements to your customers. It’s a way to keep them up to date on everything that you’re doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.
To conclude, I believe is no brainer that you should definitely have a website for your business. There more reasons for you to build a website for your business which we didn’t cover in this article. Give us a call to learn or send us an email to grab a cup of coffee and discuss about your organisation’s future.